A woman with blonde hair tied back, wearing a blue striped shirt, sitting at a wooden table near a window with curtains, smiling and looking to her left.

Marketing with great taste.

SALT | Freelance marketing management & solutions, specialising in the hospitality, food and leisure industries.

SALT Marketing & Communications Logos

Hi, I’m Helena – great to meet you.

Over the past 15 years, I’ve worked in marketing and communications across a range of industries, from hospitality and food manufacturing to education and agriculture. Along the way, I’ve helped businesses build their brands, share their stories and deliver marketing strategies that make a commercial difference.

Now, I’m pleased to offer the extra pair of hands, strategic thinking or fresh perspective you need to move your business forward.

Whether you need support with the day-to-day, a one-off project or a rethink of your marketing strategy, I’m here to work alongside you and make great things happen.

So, if your marketing could use a little extra something, I’d love to hear from you.

Let's Work Together!

What We Do…

  • Freelance Marketing Management for the hospitality, food and leisure industry

    Freelance Marketing Management

    . . .

    An extra pair of hands when you need them. Whether you need help managing the day-to-day or someone to lead your overall marketing strategy, I slot in as part of your team and make things happen.

  • Marketing Strategy for the hospitality, food and leisure industries

    Marketing Strategy

    . . .

    The plan behind the plan. SALT helps you understand where you are, where you want to go, and the steps to take to move you in the right direction.

  • Social Media & Paid Meta Advertising for hospitality, food & leisure industries

    Social Media & Paid Meta Advertising

    . . .

    From planning, content creation and copywriting to scheduling, reporting, community management and paid social, SALT helps tell your story through social media strategies that spark engagement and grow your community.

  • Copywriting & Content Creation for the hospitality, food and leisure industries

    Copywriting & Content Creation

    . . .

    The right words can make all the difference. From website copy and brochure content to social posts, newsletters and everything in between, SALT creates authentic, engaging content with purpose.

  • Email Marketing & CRM for hospitality, food and leisure industries

    Email Marketing & CRM

    . . .

    Stay connected and make your database work harder. From thoughtful email campaigns to smarter CRM, SALT helps you stay front of mind, turning first-time customers into regulars.

  • Website Optimisation & SEO for restaurants, bars, pubs & the food and leisure industries

    Website Optimisation & SEO

    . . .

    Your website should be working as hard as you are. SALT makes sure it looks the part, refines the user experience and maximises search visibility - helping people to find you and turn clicks into covers.

  • Campaign & Project Management for marketing for bars, restaurants and pubs as well as food and leisure businesses

    Campaign & Project Management

    . . .

    We make things happen. From the initial brief to delivery and reporting, let us take that spark of an idea and run with it, keeping all the moving parts on track to meet your objectives.

  • Brand strategy for restaurants, bars, pubs, food and leisure businesses

    Brand Strategy

    . . .

    Distinctive and unmistakably you. A strong brand goes beyond the visuals. SALT builds brand identities, campaigns and creative assets that are consistent, confident and instantly recognisable.

  • Event Planning & Support for marketing activations for restaurants, pubs, food and leisure businesses

    Event Planning & Support

    . . .

    Take your brand offline and connect with your customers through in-person events & activations. From initial concept to final clean-up, we create experiences that resonate, get people talking and support your commercial goals.

Speak To Us

Don’t Take Our Word For It…

  • “A fantastic asset to any business looking for thoughtful, creative and reliable marketing and communications support. She understands the hospitality industry, is a brilliant storyteller and has a strong commercial eye. Most importantly, she is someone you can genuinely trust to get the job done, and to do it brilliantly.”

    Tommy Banks

    Co-Founder & Director, The Tommy Banks Group

  • "Helena has a keen eye for detail on all content and wants to get the best results for your business, whether that be a Michelin Star pub like ours, or 5 star hotel. She strives to get the best results for your website, social posts or specific marketing campaign.”

    James and Kate Mackenzie

    Owners, The Pipe and Glass, South Dalton

  • Helena joined the Tommy Banks group to cover maternity leave for our Head of Marketing and was an outstanding addition to the team. She integrated seamlessly and understood the brief from day one across multiple brands. She developed thoughtful, commercial and fully considered marketing strategies, led a team of three, managed partnerships and our external PR and developed experiences that drove sales but also told our unique story. She made a real difference to the business and I would recommend her without hesitation for projects big or small.”

    Matthew Lockwood

    Director, Jeopardy Hospitality &

    The Tommy Banks Group

  • “Helena has a natural understanding of hospitality and leisure businesses, the pace they move at and what their customers respond to and she'd bring real energy and care to any marketing and communications work in that space. I have complete confidence in her judgement and would recommend her without hesitation."

    Greg Usher

    Managing Director, Fango

Let’s Chat…

Whether you need a few fresh ideas, an extra pair of hands to support the day-to-day, or a complete overhaul of your marketing strategy, drop me a message and let’s grab a coffee…